A study of 2,000 adults which explored their earliest and fondest memories revealed festive feasts and holiday fun are the events most likely to stick in our minds from youth.
Hearing the ice-cream van music, learning to ride a bike and building sandcastles were also evocative experiences we remember from our time as kids.
Seven in 10 parents admitted they have tried to recreate similar memories for their own kids by doing the same kinds of activities.